Your website is like a restaurant.
There comes a customer, hungry for information, and enjoys the menu. Photos, texts, navigation, download speed.
What’s on the menu? How cosy is the chair? Is the tablecloth clean? How well-made is the meal? Isn’t it oversalted?
People should feel good on your website. That’s why each time we choose a unique recipe and trust only professional cooks, handle spice with taste, pour special sauce over the whole arrangement, decorate it, and serve it with a smile.
After a good meal one is satisfied and happy. These are the feelings of your website user.